![]() The key to designing for the 'new normal' is embracing radical simplicity. And the screens themselves- their quality and colors- vary wildly from member to member. In our new world, the value of a single pixel on the cluttered screens of remote audiences is immense. ![]() The impact of environmental design is lost. The feedback loop from audience to presenter is nearly dead. Attention - already a fleeting resource - is further divided between the screens, speakers, slides, and sounds of the virtual landscape. He says, "Despite its incredible power to connect us, teleconferencing stunts audience energy and empathy. Designers will lean into radical simplicity.Įliot Garcia Weisberg, Creative Director at Airbnb, talks to us about all things radical simplicity. Creating one-of-a-kind, empathy-driven experiences ultimately brings us closer together and inspires action." 2. Each is an opportunity to reimagine and innovate how we engage and connect with the world.Įmpathy helps us to stand out by standing in another's shoes. They re-imagined how we work out and share conversations in a more socially-connected way.ĭesigning anything - from a presentation to an ad campaign - is no different. From in-home fitness giant Peloton to the new voice-based, social network Clubhouse, we are constantly finding new and innovative ways to connect with one another.īoth brands demonstrate empathy as they address the palpable and growing need for connection. This is a call for us all to become proactive about inclusivity, and it starts with empathy.Įmpathy creates connection. An empathetic approach ensures we understand the goals, needs, fears, and values of all the people we wish to engage (beyond just the way they relate to our brand or product). More than ever, we want to communicate with others in a way that is genuinely inclusive. An independent jury found the product concepts of the first, feelings-focused, empathy-activated group to be more original than the control group.Įmpathy is also vital for inclusivity. The other half were asked to imagine what the consumer would think. Before beginning the task, half of the participants were told to envision how the consumer would feel while eating the snack. One study asked participants to create and name a potato chip product for pregnant women. The empathy/creativity connection is strong - as shown in many studies over the past decade. Our job as creators is to harness this empathy for better design, marketing, and storytelling.Įmpathy boosts creativity. ![]() The good news is that empathy - the ability to feel, understand, and respond to the feelings of others - is innate in us all. ![]() Marissa Latshaw, Founder of Latshaw Marketing, says: "Impactful, inspiring design starts with empathy.Įmpathy is one of the most powerful tools in the creative toolbox. There will be increased empathy found in design. Here, learn from three creative experts from leading companies in the tech space on the four biggest presentation design trends that will emerge in 2021.ġ. To help you crush your next presentation deck, we've rounded up the top presentation design trends of 2021, as predicted by creative industry experts and presentation power-users. In fact, over 35 million PowerPoint presentations are given each day to over 500 million audiences - but 79% of those audiences believe most presentations they see are boring. Now, presentations need to work harder than ever to connect, engage, and inspire audiences into action. The graphic design landscape, as a result, has changed dramatically over the past year. Employees leaned into virtual designs, presentations, and events to communicate both internally and externally. Remote work changed the way organizations and teams worked - and even how companies communicated to prospective customers and acquired new business.
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